Content is king

What is content?

Content is the readable text in your website. Not everything on a website can be read by a search engine, for example text in images or text in flash animations. If you don't have much content on your website then a search engine is not going to think that your website is the best resource on its subject.

Content is also critical to tell the search engine what your site is about. If your front page only has a couple of sentences of content, there is very little for the search engine to go on. If your webpage sells cars, for example, then you need to use a variety of relevant keyphrases in the content of the page - for example "car sales", "buying cars", "cars for sale", "used car sales", "new car sales", "BMW sales", "Audi sales" etc.

Why do I need lots of content?

The more content you have, the better your pages will rank in search engines. Searchers will be able to find your site using a wider variety of search keywords and keyphrases so your traffic will increase. In addition, more people will link to your site because it will be considered more valuable. With more content, a wider variety of other sites will be relevant to your content and provide additional links.

Make it part of your regular schedule of work on your site to add more content on a daily or weekly basis. Make sure that the content is in a form that the search engines can read and that it uses the language that searchers will use to find your site. So if the searchers use the phrase "car for sale" then use this phrase rather than "buy my car" on your website.